It�s sizzling hot in Las Vegas where thousands of people representing every nook and cranny of the sportfishing industry are gathering at ICAST, the world's largest sportfishing trade show.
And we�re here to give you the inside skinny about some of the new things we�re introducing at ICAST. We say �some,� because we don�t want to give away all of our surprises. You�ll need to stay tuned into our email news to learn about the myriad of new lures and gear that will be working its way to your favorite fishing tackle retailer by about November - just in time for the holidays and the spring fishing season.
So, loyal Rapala fans, as promised, here are some details about a few of the many new things being introduced by Rapala:
Rippin� Rap� Rip it! Rip it good! Through weeds and over the tops of weeds, through brush and over rock humps. Wherever bass, walleye and pike dare venture, the Rippin� Rap will make for some rippin� good times. It�s hard vibrating action comes with a distinctive, loud BB rattle system that drives fish insane. The Rippin� Rap features a lipless, tall body profile designed to crank, swim and rip. It�s textured scale body comes in 12 patterns and is available in three sizes: 2 in., 2-1/2 in., and 2-3/4 in. Created to be cast long or short, the Rippin� Rap is built with extra-sharp VMC� Black Nickel Hooks to ensure solid hook-ups every time. Suggested retail price: $6.99. VMC� Spin Shot When targeting finicky bass, anglers know that drop-shot rigging is an excellent way to entice the strike. However, when using this productive technique, anglers often face challenges related to line twist that affect lure presentation and hooking rate, resulting in weakened line. VMC� - the expert in hooks - has transformed drop-shot rigging with the introduction of the new VMC Spin Shot hook. VMC incorporated a light, but super-resistant hi-carbon steel black nickel spinning system into its premium VMC drop-shot hook. The hook features a nimble swiveling wire structure that guarantees 100 percent free rotation of the hook with any size lure attached. The one-of-a-kind design of the Spin Shot hook features a Technical� bend, which increases resistance to the opening that transfers energy toward the point of the hook, holding the fish firmly in place when set. The Spin Shot hook is forged from Vanadium� steel that melds the perfect balance of lightness and resistance, with a sticky-sharp VMC Spark Point�. The Spin Shot is available in five drop-shot hook sizes including 1/0, 1, 2, 4, 6 and 8. VMC Spin Shot: drop-shot rigging�s new best friend. Suggested retail price: $3.99.  Rapala� Lithium Ion Cordless Fillet Knife The new Rapala Lithium Ion Cordless Fillet Knife offers the power, performance and craftsmanship that will put anglers in the driver�s seat for uncompromised, reliable fish filleting. Its lithium ion battery provides continuous, full-power operation for 80 minutes without reduced power or hesitation as the power trickles down. The new fillet knife features a comfortable, relaxed grip for fatigue-free filleting, while the advanced, air flow body design keeps the knife�s powerful, long-lasting engine running smooth and cool. The Lithium Ion Cordless Fillet comes with a seven-inch reciprocating-style blade that is perfect for nearly all filleting situations. Suggested retail price: $89.99. Sufix� 832 Advanced Superline� is back with a new addition to the family. Building on the tidal wave of buzz that has been growing since it was introduced last year, Sufix 832 is back with a new color - ghost. Winner of the Best Line Award at the 2010 ICAST and winner of the Field &m; Stream Best of the Best Award in the Lure and Accessory category for 2011, new Sufix 832 Ghost offers anglers a new, ghostly white-color braided fishing line that provides superior visibility above water, and near invisibility below the surface. Patent-pending construction of eight fibers - seven Dyneema� fibers and one GORE� performance fiber - at 32 pics (weaves) per inch, Sufix 832 Advanced Superline is the strongest, most abrasion-resistant, fastest-sinking, most durable small diameter braided line on the market. The new Ghost colored line will provide Sufix 832 enthusiasts a seamless presentation that�s essential to hooking finicky fish. Sufix 832 Ghost is available in 150-yard and 300-yard spools, ranging from 6 lb. test to 80 lb. test. Suggested retail price: $21.99 (150 yards) and $39.99 (300 yards).  | 
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